The idea for Jingle Jugs came upon one of the founders, Dave Miller, one evening
as he was viewing the Billy the Bass singing fish for the umpteenth time. If people
were willing to buy a singing fish, he figured, then they certainly would be willing
to buy singing boobs. Numerous trips later to China and the product was ready. Wanting
to make a difference with Jingle Jugs, in addition to having fun, team members next
thought about what impact they wanted. Naturally, it was a perfect fit to use Jingle
Jugs to support breast cancer; thus, the Jingle Jugs for Life campaign was launched.